In 1965, a group of 100 small-scale coffee farmers from the Chanchamayo region came together to establish the La Florida
Cooperative. Today, the coop has grown to over two thousand farmers who work together to improve the quality of coffee La
Florida produces. The revenue from their Fair Trade sales has brought education, infrastructure, credit, and environmental
consciousness to this rural area. The coop has established The Occupational Learning Center for Sustainable Agriculture, which
offers training in environmentally-friendly farming techniques, as well as providing healthcare services in rural areas, technical
assistance in crop diversification to create additional income, maintenance of five roads, portable water systems, schools, a
bridge, a health clinic, and they have purchased machinery and land to assist with coffee production. In 2005, La Florida won 6th
place in Peru’s National Quality Competition. Additionally, this coffee carries the Smithsonian Migratory Bird Center’s certification of Bird Friendly.